by Linksku

Waltham, MA & Orlando, Unica Marketing Innovation Summit – Unica Corporation (Nasdaq: UNCA), the recognized leader in marketing software solutions, today announced significant advancements in its software-as-a-service (SaaS) architecture that powers the Unica OnDemand product line. This innovative architecture makes maximum use of cloud computing and content delivery network resources to improve the performance, scalability, and reliability of Unica OnDemand products benefitting marketers, businesses, and consumers.

For marketers, the Unica architecture improves productivity by speeding application responsiveness. For example, application log-in from Asia is four times faster than without web application acceleration; the user experience is now the same, regardless of geography.

For businesses, Unica’s utilization of cloud computing technology delivers an even higher level of reliability and scalability – for both the delivery of personalized marketing and the collection of site performance, visitor behavior, and campaign results data.

For consumers, the Unica architecture provides a better web site experience by accelerating the delivery of personalized web site content, landing pages, and other online assets.

“Unica is an online marketing technology leader with mature, scalable, and reliable SaaS solutions,” said Eric Peterson, senior partner & Founder at independent industry analysts and consultants, Web Analytics Demystified. “By putting its product intelligence into the cloud, Unica will offer its users improved experiences and accelerated application performance.”

In related news, Unica expanded its UK-based data center to accommodate growing demand in Europe, in compliment to its multiple North American data centers.

Unica’s leading-edge SaaS infrastructure underpins the Unica OnDemand product line which includes Unica NetInsight, Unica Interactive Marketing, Unica Marketing Operations, Unica Search, and Unica Pivotal Veracity. More than 20,000 marketers rely on Unica’s on-demand software.

“The majority of technology innovation is currently focused in the areas of software-as-a-service and cloud computing. More of today’s marketers have a growing appetite for easy-to-implement, easy-to-use solutions that reduce total cost of ownership and demands on internal IT resources,” said Elana Anderson, vice president, Products, Unica. “This initiative enables us to deliver unparalleled reliability of service and will enable our products to easily scale to meet the increasing amount of customer traffic.”

About Unica
 Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica’s advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica’s unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,500 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visitwww.unica.com.

Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements
 The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica’s historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica’s expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company’s Annual Report on Form 10-K for the fiscal year ended September 30, 2009 under “Risk Factors”, which factors could cause Unica’s performance or achievements to be materially different from those expressed or implied by the forward-looking statements.

Contacts:
Dan Ring
Unica

© 2010, SaaSChronicles. All rights reserved.

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